Shaftesbury has announced the arrival of emerging sustainable vintage store Dunno. Curated, their first store in Soho.
The new arrival will contribute to the diverse array of independent brands in the area and the new store is set across 460sq ft. Dylan Cross, Owner of Dunno. Curated said: “Soho is the single greatest community of creatives arguably in the world. At Dunno., our number 1 goal is to become a part of this community.
Samantha Bain-Mollison, Retail Director, Shaftesbury says: “We are delighted to welcome Dunno. Curated to Soho. This refreshing vintage store will offer visitors an exciting collection of exclusive vintage designs. As a brand they are committed to sustainability at every aspect of their supply chain, with this critical conscious approach they are a welcome addition to our portfolio of sustainable brands.”
Influenced by international stores like Tres Bien, Our Legacy, DSM as well as local legends like Duke’s Cupboard and Teejerker, Dunno. Curated is expressing its niche by sourcing sought after designer products and pairing them with vintage classics like Levi’s famous 501’s, Carhartt and Dickies workwear, and outdoor brands like Eddie Bauer and Patagonia.



