Beauty brand Benefit Cosmetics, under the luxury products group LVMH, has launched its online flagship store on JD.com.
The launch of the online store allows Benefit Cosmetics to bring its instant beauty solutions and various high-quality cosmetics products to more Chinese consumers with authenticity guarantee, the fastest delivery, and customised allergy insurance from JD.com, the leading e-commerce platform in China.
Founded in 1976, Benefit Cosmetics believes laughter is the best cosmetics, and has swept the world with one-of-a-kind cult favourite products like the POREfessional Face Primer, Precisely My Brow Pencil and Dandelion Brightening Finishing Powder.
“The all-stops-covered delivery operation and service of JD.com allows Benefit Cosmetics to engage with a wider range of consumers in China and provide them the make-up product in the way they prefer. We believe that the cooperation with JD.com will provide more shopping options and convenience to all beauty lovers in China,” said Yan WANG, the Brand General Manager in Greater China of Benefit Cosmetics.
“Together with the beauty brands, JD Beauty is pumped to provide the consumers with abundant and quality products through our advanced joint efforts in the key fields like big data, marketing along with supply chain,” said Terry Wang, General Manager of JD Beauty.
