The store in the Al-Nakheel Mall, Saudi Arabia, is the first for the UK-based online retailer. It was opened by Saudi Arabian-based franchise retailer Alhokair.
The site features a new virtual “try-on” experience, which allows shoppers to see what a shoe would look like on them without having to physically try the products on.
Qasim Akhlaq, Managing Director of Public Desire, said: “Our fast-moving industry means we always need to be introducing new ideas and opportunities for our customers and we think the store opening is the perfect next step for Public Desire. The store embodies exactly what Public Desire is as a brand – a crucial figure in fashion, bringing both creativity and innovation to disrupt the footwear industry as well as being the go-to hub for all fashion-forward females looking for fresh new styles at affordable prices.”
