As the largest anchor tenant by far in the heart of Hamburg’s HafenCity district, Breuninger will occupy a total area of more than 14,000sq m.
Stuttgart-based fashion and lifestyle company Breuninger will open a new flagship store in the Westfield Hamburg-Uberseequartier district, its first location in northern Germany, in 2023.
“As a gateway to the world, Hamburg has been at the top of our wish list for some time now. Hamburg is a modern, cosmopolitan and dynamic city of commerce. As a merchant, you are bound to be drawn to Hamburg sooner or later. So we are thrilled that Breuninger has now found its own home in this versatile and impressive metropolis in the far north,” said Breuninger CEO Holger Blecker about the decision to open up shop in the northern German city.
“We are thrilled to have found an attractive home in the heart of the HafenCity with the Westfield Hamburg-Uberseequartier. Breuninger firmly believes in brick-and-mortar retail with high standards as well as vibrant cities and urban quarters. What is happening in the HafenCity is one of the most exciting urban development projects in Europe, and we would like to play an active role. Many of our breuninger.com customers live in and around Hamburg. We look forward to inviting everyone to visit us in the Uberseequartier and personally welcoming them.”
