Boxpark, the retail and leisure concept with three sites in London has unveiled its first-ever digital loyalty programme.
While the scheme was initially introduced a year ago to allow for a seamless guest digital check-in at Boxpark sites for NHS Track & Trace, the Boxpark Black Card has been transformed into a points-based loyalty scheme to reward regular customers and boost on-site spend.
Barney Dufton, Boxpark Marketing Manager, said: “As a people-first organisation, it has always been a goal of ours to build an exciting and unique loyalty programme to reward our regular customers – and as many independent businesses in hospitality, leisure and retail have struggled during the pandemic – we wanted a way to say thank you to everyone who continued to support us. We are always looking for ways to enhance the guest experience whilst improving our bottom line, so we hope the Black Card will help us to move in this direction.”
Card holders will also be entitled to exclusive offers across the bars, select street food traders, retail outlets and leisure activities at Boxpark. In addition, members will get priority tickets for events at its London sites.
