The company, which is the dedicated cinema arm of Majid Al Futtaim, is introducing CTRL, the region’s first interactive movie experience which lets the audience collectively decide how the plot unfolds.
The latest innovation from VOX Cinemas in partnership with entertainment and tech company, Kino Industries, will launch across the United Arab Emirates and the Kingdom of Saudi Arabia on 5 August.
CTRL will be showing Late Shift, the world’s first interactive feature-length film, which enables cinemagoers to decide the fate of the lead character and the course of the movie using a simple voting system on an App.
During the screening of the high stakes action thriller, which has countless storylines consisting of 180 decision points and seven alternative endings, the audience typically makes 40-50 choices while cutting-edge and seamless technology aggregates the votes and chooses the most popular option.
Late Shift was Directed and Co-Written by Tobias Weber, an award-winning filmmaker and a Co-Founder of Kino Industries and Michael Robert Johnson, Author of Guy Ritchie’s Sherlock Holmes. The critically acclaimed movie was awarded the 2018 BAFTA Cymru Award.
