Korea’s lifestyle beauty brand Nonfiction takes its first step toward the global market, starting in Hong Kong.
For its take-off in the Hong Kong market, the brand collaborates with Sephora, a global player that has been a partner for Nonfiction in the Korean market. Since it joined the line-up of Sephora Korea, Nonfiction has constantly recorded top sales in its channels and noticed an increasing interest of the global market, including Hong Kong.
Nonfiction is a lifestyle beauty brand created for and inspired by your most honest self. Based on the finest raw materials and delicate steering, it presents a fragrance line that creates a mysterious and unique mood, and a body care product line that completes the beginning to end of the day cycles.
Every Nonfiction product has a unique fragrance narrative. Created in collaboration with top-tier creators from world-renowned steering companies the five fascinating signature scents show the world of pure beauty and inspiration for Nonfiction.
