The major German retailer has predicted that the business will continue to improve across the remainder of 2021.
In an announcement, the brand highlighted that the Boss brand saw sales down a currency-adjusted five per cent, while Hugo, aimed at a younger audience, reported a sales increase of two per cent.
As the sales of casual styles continued to accelerate as the working from home trend boosts more relaxed dressing, Hugo Boss said it had also seen a recovery in sales of formalwear due to pent-up demand for business and party fashion-wear.
Hugo Boss, already reported preliminary second-quarter results last month and added that sales were up seven per cent compared to 2019 in the UK and up 33 per cent in mainland China. The recovery in China came despite calls for a boycott of Western brands launched in late March over Western accusations of forced labour in Xinjiang when at least three Chinese celebrities said in March they were dropping Hugo Boss.
Meanwhile, sales in Europe were just four per cent lower than 2019, while sales in the Americas were down five per cent.
