Nova Victoria, Landsec’s transformative mixed-use development in Central London, has announced that 1Rebel is to increase its current footprint in the Nova scheme to 7,426sq ft, by expanding into an adjacent space this summer.
Largely due to having the most advanced audio-visual system ever seen outside the music industry, since opening at Nova in 2018, 1Rebel has garnered a strong client base from the destination’s office workers and residents. During the pandemic, 1Rebel also developed the ‘Rebel in your Ear’ concept from the Nova studio, which enabled it to offer its revered workouts at a time when gyms could open but group exercise was forbidden.
Now, in keeping with 1Rebel’s forward-thinking customer-centric approach, 1Rebel plans to expand out of the pandemic and introduce its halo Reshape concept to Nova. 1Rebel’s Reshape is a dynamic and explosive workout where users split their time between treadmills and strength-based equipment or bodyweight exercises.
Nick Bates, Landsec’s Portfolio Director, commented: “1Rebel has been a great success since opening here nearly three years ago – it is a unique offer that goes down well with our office customers, residents, and visitors from further afield. The fact they are taking more space, alongside what is already the largest ride studio in London, and introducing a new element to their offer in Victoria is a testament to their strength and pull as a fitness brand. It also exemplifies confidence in Nova, following the easing of restrictions, as we see our guests from Victoria, across London and beyond, returning to this vibrant hub.”
