Next-generation luxury retailer FLANNELS is about to rip up the rule book again and transform beauty shopping in a major way as it unveils the most disruptive beauty launch.
FLANNELS Beauty will be the most exciting beauty destination on the UK high street, rolling out both across the UK and digitally, as the brand reinvents the world of beauty shopping – which it believes is currently stale, old-fashioned and in major need of an overhaul.
The state-of-the-art stores will contain world-first beauty features to take beauty shopping to the next level:
• Taking inspiration from FLANNELS’ fashion credentials, FLANNELS Beauty flagships will be home to the world’s first Beauty Changing Rooms: interactive, digitally-connected private spaces designed to test, trial and play with beauty.
• Take your place at the FLANNELS Beauty Bar, a first-of-its-kind beauty discovery spot where the latest ‘menu’ of trends, products and exclusive beauty collaborations can be enjoyed over coffee or fizz with friends.
• The Beauty Starring You personal shopping and concierge services will ensure you get seamless, ultra-personalised services, with tills replaced by iPads so you can select and shop your way and on your terms.
As a brand, FLANNELS has always taken an ultra-inclusive approach to luxury – and unlike their competitors, FLANNELS Beauty is obsessive about putting consumers – not brands – first.
Building on the success of FLANNELS’ regional network, FLANNELS Beauty will launch
with three incredible flagships this year: the first in Sheffield Meadowhall,
followed by Leicester and then this autumn a trailblazing 120,000 sq. ft new Liverpool store.
Located in the heart of the city, it will be set over seven floors, and as well as the much-anticipated beauty destination, will also contain a rooftop restaurant and – tapping into the new ‘wellness-meets-style’ trend – an entire floor dedicated to leisure, activewear, high-performance sportswear and fitness studio. The FLANNELS revolution stars here.
