Asian hospitality group GHM has signed an agreement for a new Chedi resort in Egypt. The Chedi El Gouna, Red Sea will be located in the resort town of the same name, an up and coming holiday spot with a range of luxurious properties.
Set to open in 2023, the new Chedi will be a reflagging of an existing 86-key resort in the town. The new resort will join around 18 others in the Orascom-developed town. The area boasts 10km of shoreline, two golf courses and a myriad of watersport and boating experiences.
The Chedi El Gouna marks the third collaboration bet
between the Singapore-based hotel group, GHM, and Switzerland-based Orascom Hotels Management. Orascom and GHM then teamed up to launch The Chedi Luštica Bay on the coast of Montenegro in 2016.
“When you’ve built the kind of momentum we have in Andermatt and Montenegro, it was only a matter of time before a third effort was going to have to come off the ground,” said GHM CEO Tommy Lai. “Given Orascom’s deep roots in Egypt and in El Gouna, a place on the Red Sea was all but inevitable.”
Jens Freise, CCO of Orascom Hotels Management, said: “We are confident that The Chedi El Gouna will further enhance the town´s gorgeous spirit with its intuitive luxury experience.”
The Chedi is the flagship brand of GHM. Notable Middle East properties including The Chedi Muscat and The Chedi Sharjah. Both are considered to be among the finest hotels in their class. The new Chedi resort in Egypt will hope to match its predecessors.
Into next year, GHM is opening a new luxury resort, containing 59 rooms and suites as well as 32 chalets and villas at Katara Cultural Village in Qatar’s capital city, Doha: The Chedi Katara Resort.
Other hotels in the pipeline include The Chedi Kudavillingili in the Maldives. As well as new properties in Sharjah’s Khorfakkan, India’s Mumbai, Taiwan’s Zhudong and Thailand’s Koh Chang.
Tommy Lai took the reins of the company in mid-2020 when co-founder and president Hans R. Jenni announced his retirement. At the time, Lai said: “Hans Jenni was never interested in doing anything easy and was never infected by the complacency that sometimes comes with success. He remade the wheel with each new project, which was oftentimes a necessity because many of the places he wanted to go required a whole new means of getting there.”
