Aubin has unveiled its partnership with one of the nation’s largest and most trusted fashion retailers, Next, as its distribution partner ahead of the brand’s relaunch this Autumn.
As part of Next’s commitment to Aubin, the retailer has not only signed an Online Trading Agreement to handle customer orders, deliveries, returns processing and payments but has invested in a minority stake of 33 per cent in the business, further proving its confidence in the brand and its ethos.
The deal will allow Aubin to benefit from Next’s innovative and industry leading ecommerce fulfilment and digital marketing expertise via its Total Platform service. While Aubin retains creative independence of the brand and product, Next will provide use of its warehousing, IT, and distribution infrastructure, serving as a launchpad for the Aubin brand’s Online relaunch.
Peter Williams, Founder of Aubin, said: “We’re delighted to be announcing our partnership with NEXT following a nine-year hiatus of Aubin. NEXT is the ideal partner for us to collaborate with after the last 18 months of turbulence in the industry, as we are able to not only deliver products that are made to last – in both style and durability – but also ensure our customers benefit from a really world class delivery infrastructure.”
