The iconic British retailer is adding an additional six new clothing and footwear brands to M&S.com over the coming weeks.
This is part of the retailer’s plan under its MS2 division to curate a platform of brands that are relevant for the M&S customer and offer them more reasons to shop more frequently on M&S.com. Each new brand will offer a curated range for the M&S customer that is complementary to the existing offer.
Neil Harrison, Director of Brands at M&S said: “With customers increasingly looking to shop on platforms, we have an exciting opportunity to leverage our infrastructure and digital-first Sparks loyalty scheme to grow ‘Brands at M&S’. We’re offering our time-pressured customers more choice with a curated group of value for money, contemporary, stylish brands with sustainability credentials – improving our online offer and making us more relevant, more often.”
The six additional brands set to join the Brands at M&S offering include Albaray, Celtic & Co, Craghoppers, FatFace, Frugi and Jones Bootmaker.
