JD is launching the interactive campaign, which has been created in close partnership with TikTok’s Creative Lab, to promote Nike’s Air VaporMax.
The footwear and sportswear giant has created the campaign to invite users to virtually try on the new Nike Air VaporMax in a bid to drum up excitement for the launch of the new trainers. This marks the very first augmented reality (AR) shoe try-on platform in the UK. Building on a number of previously successful activations on the platform, JD is the very retailer in the UK to launch a campaign of this kind on TikTok.
The 3D augmented reality filter will allow anyone to try on all three colourways of the new shoe by Nike. To make the experience even more engaging and exciting for users, JD and Nike have collaborated on a bespoke track for the challenge, adding a musical twist with lyrics that encourage people to move and interact with the effect.
In celebration of the launch, any user on TiTok that uses the hashtag #JDVaporMaxShuffle and moving their feet to the track will be entered into a competition for a chance to win a full year’s supply of Nike footwear.
