The company has collaborated with Minibar Delivery, with Florida, Texas and Virginia being the first markets to benefit from the new service.
7‑Eleven, Inc. is teaming up with Minibar Delivery, known for their on-demand alcohol delivery service, to bring beer and wine to the doorsteps of adult residents in select markets. Approximately 600 stores are participating in the pilot launch where customers are able to log into Minibar Delivery’s app and choose from 7-Eleven’s wide range of wine and beer, getting it delivered between 30 minutes and an hour after placing the order.
“While delivery proved essential for many Americans staying at home, on-demand ordering and delivery has become an expectation – one that 7‑Eleven intends to meet and exceed,” said 7‑Eleven Digital Senior Vice President Raghu Mahadevan. “In one year, our delivery footprint has more than doubled, with more than 90 percent of participating 7‑Eleven stores offering delivery via third-party providers or our proprietary 7‑Eleven Delivery app.”
The beverage-centric delivery service has plans to expand to additional 7‑Eleven markets later this year.
