The brand is launching a new space in one of the key fashion locations in the city on the Neva, and has also launched a new men’s capsule which is now available in 12 stores.
The new boutique will feature an area of 350sq m and will house novelties and basic collection for women across clothing, footwear and accessories.
Meanwhile, the new men’s collection features jackets that are inspired by kimonos, shirts, knitted leisure sets, down vests designed for walking, thick cashmere and wool jumpers.
“We first released clothes for men two years ago, and almost immediately faced a pandemic that required us to reconsider our approach to many business processes. The men’s line was not a priority at that time, and we decided to suspend work on it in order to save resources. Now we are returning – taking into account the accumulated experience, with an accurate understanding of our audience and a new look at the modern men’s wardrobe,” commented Ivan Khokhlov, Co-Founder and CEO.
