China’s first China Li-Ning city-themed concept store has opened in an alley in Chengdu, the capital of the Sichuan province, China.
The store, which boasts an overall architectural style of the alley concept store, adopts a Chinese-style mortise and tenon structure, combined with light and motion animation to bring a cool visual style and experience for guests.
The concept store covers an area of over 1,000sq m on which is displays the hottest and most fashionable items. The museum display section records the history and major events of Li-Ning since 1990. The concept store displays a very local Chengdu lifestyle and presents a number of items including The LOGO light plates, bamboo weaving, lantern installations, the puppet show and the traditional tea break atrium.
In terms of themes, the first China Li-Ning city-themed concept store in China pays tribute to the classic theme of “Too Young To Stay”. The Li-Ning city limited edition products include the “Too Young To Stay” collection and the latest products of the brand.
