The brand has celebrated the opening of its fourth store in Kenya, securing a prime space in Mombasa’s City Mall.
Located on the coast in southeast Kenya along the Indian Ocean, Mombasa, also known as the ‘white and blue city’, is Kenya’s oldest and second-largest city. With a population of over 1.3 million people, Mombasa is now a tourism-based city, famed for its resort vibes and seaside activities, boasting its own major port and international airport.
The City Mall offers a unique and pleasant shopping experience with over 75 outlets, and is renowned for its collection of international fashion brands and hypermarkets. It also offers dining, health and fitness facilities, specialist sportswear shops, beauty parlours and a casino, together with over 2,000 car parking spaces.
Mr Mark Loynd, Executive Director and Head of Overseas Market Development, Giordano International Limited, said “Our newest store in Kenya is indeed a special one. Not only is it the first store outside of the capital Nairobi, but it also represents the first standalone Giordano store in Kenya. Our previous three stores were all part of our local partner’s shop-in-shop offering, and we are both pleased and excited that our franchisee is sufficiently satisfied with Giordano’s performance to commit to a dedicated store for our brand.”
