The premium footwear brand’s new store, occupying 800sq ft, will be located at 45 Carnaby St from 11th September 2021 through to February 2022.
The dark and moody atmosphere of the store is carefully designed to reflect the luxurious DNA of the brand while still feeling inviting. Mallet London’s signature gold clip also played a part in the design as much of the framework is accented with gold finishes. The minimal footprint was designed with a modular build concept, allowing for less waste. The modern and sleek space will house a number of Mallet London essentials including men’s footwear and clothing. During London Fashion Week, the store will switch focus to the women’s collection featuring top selling essentials and new styles.
As well as stocking some exclusive styles, the store will also debut the highly sought-after collaboration between Mallet London and iconic Australian knitwear brand COOGI. The brands’ previous collaboration in 2019 featured an exclusive and limited edition drop with two styles. The much anticipated release sold out within an hour. This time around, the drop will consist of Mallet’s Cyrus silhouette swathed in COOGI’s trademark colorful knit.
Tommy Mallet says “I always knew my first store would be on Carnaby Street. I used to visit it often when I was younger with my dad and it has always held a place in my heart,” said Mallet. “In fact, in 2018 I sketched a design for a Mallet store on Carnaby Street having no idea when and if it would happen. I based the store design on this original concept.”
