The new store is located in the Parquesur Shopping Centre in Lenganés and boasts the brands new store concept which focuses more on urban sports.
Moving beyond a traditional store layout, the newly opened Sprinter location brings together a strong technological and omni-channel component as well as shopping gamification. The store has a ‘Raise your Training’ Space where a footprint analysis will be carried out free of charge for Sprinter Club members. The analysis will then help the user choose the most suitable shoe to improve training and avoid injuries.
The store also boasts a 3D body scanner to learn about your physical condition and create a training and nutrition plan focused on the customer’s needs. Further technological features of the store include a digital space ‘Sneaker Bar’ where customers can scan the barcode of a product and request a specific size which will then arrive on a mechanical belt.
In addition to these personalised services, Club Sprinter members can deliver their used garments in the container of the ‘Second Life Textile’ programme.
