The move comes ahead of a rapid 100 store rollout plan as the region’s dedicated eyewear platform initiates a new approach to eyewear shopping.
No stranger to being a market leader, eyewa, the largest online eyewear retailer in the Middle East, is once again going against the trend and prioritising the customer experience by opening its first store in the UAE at City Centre Mirdiff.
This inaugural launch forms part of a brisk MENA-based growth push that will see the home-grown retail brand launching 100 outlets in key locations across the region by 2023. These ambitious expansion plans have been made possible thanks to a Series B funding round of USD $21M, which was announced in June this year and co-led by Kingsway and Nuwa Capital, with participation from French partners, Endeavor Catalyst, Derayah, Palm Drive, and Hardy Capital.
Not only will this development extend the company’s market reach exponentially, it will secure their position as a truly omni-channel brand, offering the same seamless customer service, attention to detail and commitment to quality across all touchpoints.
Since the UAE-born company was founded in 2017, their mission has always been clear: to provide stylish, high-quality eye care and eye wear (prescription glasses, sunglasses, blue light glasses and both colour and corrective contact lenses) at an affordable price.
