The company will launch 30 new beauty halls across the country as it continues to expand and enhance its industry-leading beauty offering.
The 30 new beauty halls are smaller versions of the reinvented beauty halls that can be found in 60 Boots flagship stores such as Covent Garden in London and The Trafford Centre in Manchester. They will feature in smaller Boots stores in towns across the country – from Burton-on-Trent to the Isle of Wight.
Featuring trending zones, discovery areas and consultation spaces, the beauty halls will offer an exciting range of products including cult brands like Drunk Elephant, Fenty Beauty and MAC. The variety of beauty brands stocked by Boots continues to grow rapidly, with 65 new lines added since the start of lockdown.
Boots now offers reinvented beauty halls at 90 of its stores across the UK with the addition of these 30 smaller formats. The leading health and beauty retailer also continues to bring more new and exciting beauty brands to its customers and now offers over 500 beauty brands in total, making it the number one beauty destination in the UK, with recent additions including Anastasia Beverly Hills, UOMA Beauty and Bite Beauty.
Seb James, Managing Director, Boots UK said: “We are so pleased to launch even more reinvented beauty halls on UK high streets, furthering our position as the UK’s number one for beauty. While our online sales continue to grow, the in-store experience is still hugely important, which is why we have continued to invest in our new-look beauty halls throughout the pandemic and beyond.”
