The St David’s Partnership, owners of St David’s in Cardiff has announced the launch of John Lewis’ new pop-up showroom experience, ANYDAY.
Only the second of its kind in the UK, the store showcases ANYDAY, the new own brand range from John Lewis, with an aspiration to remodel and transform consumer perceptions around the affordability of stylish homewares. The 4,277sq ft unit, situated on the Lower Grand Arcade, adjacent to Disney, Sports Direct, and Lego, will be in place until mid-October.
The move to create a temporary showroom comes after considerable success with the ‘Test & Learn’ exhibition spaces, launched by John Lewis Cardiff to feature their new ANYDAY own brand earlier this summer in the Lower Mall at St. David’s. John Lewis is looking to build the profile of its ‘home’ assortment range, with the increasing importance of creating liveable and workable spaces at home featuring stylish and affordable designs.
The St David’s store highlights ANYDAY’s modern living designs, focusing on showcasing individual items and room sets in an experiential way. Customers will walk through the spaces to get a feel of the different styles and layouts, whilst also having the opportunity to engage with local John Lewis Partners, before going to the nearby John Lewis to make any purchases.
