The brand has inaugurated its first monobrand store in Milan Central Station and the pop-up will remain open until 20 October 2021.
The 24Bottles brand was founded in 2013 by Giovanni Randazzo and Matteo Melotti, and their return to the Milanese and international design scene will see them launch a series of new initiatives for the presentation of their Fall/Winter 2021 collection.
Together with the pop-up, 24Bottles is launching an experience room that is dedicated to the new patterns of the collection, which is set to open on September 7. The experience room will portray an immersive journey into sustainable design to explain the brand’s values through sounds and images that evoke emotion.
24Bottles was born with the aim of reducing the impact of disposable plastic bottles and their effects on the environment. To counter this, the brand offers a wide range of stainless steel bottles and has embarked on a programme to achieve Carbon Neutrality. The brand is currently present in 65 countries, including Canada, the US, Japan, China, Australia, the Middle East and major countries in Europe.
