The immersive location brings together art, beverages and the brand’s iconic watches in one luxury setting.
The flagship spans a space of almost 19,000sq ft over three storeys and is complete with bars, lounge spaces and a library. There are three bars where customers can enjoy a glass of wine or a cappuccino to enhance their visit, whilst the library will allow staff to tell a story.
A façade of tall windows allows an abundance of natural light into the store which illuminates the interior which is a warm neutral colour palette, custom fixtures and furnishings, and a mix of materials that includes marble, stone, wood and metal.
The store houses almost 40 brands including the house brand Carl F. Bucherer along with Rolex, Patek Phillippe, and Cartier. The store also marks the American debut of the Bucherer Blue collection, which features collaborative special edition pieces that have been produced with partner brands.
