Gap, the American casual clothing and accessories brand, today announces its entry into the Hungarian market through a franchise partnership with Ganeta Pannónia Kft.
The brand will be introduced to customers through Gap-branded stores in the country, beginning with the opening of a Gap freestanding store in Etele Plaza this month.
Launching in Buda’s largest shopping centre, the Gap store will open on 17 September in the Etele Plaza with the brand’s Fall 2021 collections for men, women, kids, toddlers and infants. Gap continues to build on its heritage grounded in denim and is committed to producing well-made and responsibly produced styles. The 350sq m store will offer a wide variety of these elevated essentials including denim, t-shirts and hoodies as well as the brand’s signature logo products for the whole family.
Following the store opening, Ganeta Pannónia Kft will also launch a Gap standalone e-commerce website by the end of 2021, increasing access to the brand through a new consumer touchpoint and providing an omni-channel offering to customers within Hungary.
“We are excited to continue growing the Gap business in key international markets through our partner-based model. Partnering with regional experts like Ganeta Pannónia Kft allows us to amplify and deliver our relevant, purpose-driven brands to new and existing customers around the globe,” said Adrienne Gernand, Head of Gap Inc. Strategic Alliances, Licensing and Real Estate.
