Westminster City Council, The Crown Estate and New West End Company (NWEC) have launched a pop-up store at 88 Regent Street to showcase six brands founded in the local area who champion sustainability.
The Crown Estate has provided the dedicated space, and worked with the council and NWEC, to create a unique opportunity for these independent brands to promote their products on one of the most famous shopping streets in the world.
By experimenting using space in a different way, it is hoped that the project will support the brands to grow their customer base, educate consumers about sustainability and attract more visitors back to the area.
The timing of the Regent Street Edit correlates with London Fashion Week and NWEC’s sustainable fashion month.
Bob Dawson, Head of Regent Street at The Crown Estate said: “Bringing our spaces to life with brands that promote sustainability is a step towards our shared vision of creating destinations that make a meaningful difference. It is great to part of this initiative, with our partners, providing independent businesses a unique opportunity to showcase their brand in a prime central London location.”
