The brand, which describes itself as a Japanese-inspired lifestyle brand, has opened its first location on the East Coast in the US.
Launched at Cherry Hill Mall, Cherry Hill, New Jersey, the 4,000sq ft store features some 1,800 products across 11 categories including household goods, cosmetics, food and toys, including the brand’s collaborations with Marvel, Disney, DC and Minions. By the end of the year, the assortment is expected to expand to approximately 3,000 items.
Miniso, known for its budget-priced and sleekly designed merchandise, raised $608M in a US public offering last October that gave the company a market value of about $10bn. The New Jersey outpost is part of the company’s plan to expand throughout the East Coast and central region of the United States. Earlier this year, Miniso relocated its North American headquarters from Los Angeles to New York City to strengthen its presence along the East Coast.
“As we are bullish on the long-term resilience of the US economy, we are investing in it by doubling down on our expansion plans within the country,” said Vincent Huang, Overseas VP, Miniso. “The Cherry Hill store is just the start.”
