Held over 10 weeks of family fun, incredible shopping and unforgettable moments, Dubai Summer Surprises (DSS) thrilled residents and visitors from 1 July to 4 September.
With Dubai Summer Surprises (DSS) now over for another year, the annual retail festival’s key strategic partners are celebrating one of the best editions yet.
Held over 10 weeks of family fun, incredible shopping and unforgettable moments, DSS thrilled residents and visitors from 1 July to 4 September. More than 625 unique and exciting events and activations took place during DSS, while the festival’s great final sale weekend saw 589 brands and 1,972 stores drop prices by as much as 90 per cent over three days of supercharged shopping.
Organised by Dubai Festivals and Retail Establishment (DFRE), this year’s DSS promoted Dubai as a fun, open, welcoming and safe destination with all of the participating venues, stores and malls following the important health and safety procedures, including social distancing and the wearing of masks at all times.
Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “This year’s DSS will live in the memory as one of the festival’s best ever editions. For 2021, DSS expertly showcased Dubai as the number one summer destination for shoppers, families and everyone who enjoys great experiences, fun activities and life-changing prizes. The annual retail event is eagerly anticipated each year, and the line-up of promotions, sales and more did not disappoint with residents and visitors able to explore every part of the city, from tourist landmarks to much-loved local restaurants and cafes. DSS is proud of its status as a main economic driver for the city and a major part of Dubai’s calendar of events that attracts visitors from around the UAE, the region and further afield. We’re proud to have once again worked so closely with our strategic partners, including retailers and key national champion companies, to create 10 weeks of wonderful moments for families and shoppers that has served as the ideal build-up to the start of Expo 2020 Dubai in October and the UAE’s Golden Jubilee in December. We all look forward to hosting the 25th edition of DSS next year.”
