Zenith Watches Opens First Flagship in Switzerland

Luxury watch-maker Zenith Watches has opened its first flagship store in Switzerland in the most symbolic location of all, at its Manufacture in Le Locle.

Long regarded as the birthplace of the very first vertically integrated Swiss watchmaking site in 1865, the Manufacture makes for a uniquely immersive watch shopping experience.

Making the visit of the Manufacture Boutique more convenient, clients can book an appointment in advance through the website and request to see specific models prior to their arrival or place orders remotely. To celebrate the opening of our Manufacture boutique, we introduce our latest boutique-exclusive special edition, the Chronomaster Original Boutique Edition.

This special edition combines the instantly recognisable and lauded design codes of the earliest El Primero steel chronographs from 1969 with the iconic automatic high-frequency chronograph calibre’s latest iteration that measures and displays elapsed time in 1/10th fractions of a second. The Zenith Watches company is fully owned by LVMH.

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