The global brand that is known for its everyday wardrobe essentials has recently opened the first of its new concept stores at Zahia City Center in Sharjah.
In a move to reinvent itself and adapt to current trends, Giordano is showcasing its cutting-edge store design across the region. With a fresh look, the new store aims to redefine simplicity while embracing a more classic concept. Space is maximised for customer interaction and items are displayed in ways to facilitate customers’ easy visualisation. Energy-efficient LED lights enhance the customer experience while minimising the store’s carbon footprint.
“Our customers have been the main focus in the design of our new C.I.M. (Customers In Mind) stores. Giordano embodies simplicity in design and quality in substance, and we have endeavoured to improve our customers’ shopping experience, enabling them to mix and match items and avail of excellent quality apparel at great value,” said Ishwar Chugani, Managing Director and CEO of Giordano Middle East.
The key to Giordano’s long-term success has always been in maintaining its commitment to provide a simple, comfortable design and quality workmanship. Providing distinguished customer service has also made Giordano one of the most successful retail brands in the region. Its loyalty program, World Without Strangers, was one of the regions first global card-less loyalty programs launched in 2007. It now boasts a community of half a million members in the region, and over 10 million members enrolled in the program globally.
