The new indoor play centre, the first in the Netherlands, has opened in Westfield Mall of The Netherlands on the outskirts of The Hague.
The new centre opened at Leidschendam, outside The Hague in The Netherlands. An opening ceremony was held with local Peppa Pig fans who made permanent ‘muddy’ boot prints in cement stones to celebrate the first steps before opening.
The new family play centre, aimed at children aged one to six, spans over 1,500sq m and features over 12 free-roaming play areas. The aim is to fuel children’s imaginations via a range of interactive based play over a two-hour session. The centre also features a themed campervan café and picnic area and an independent retail store.
“Peppa Pig is one of the world’s leading pre-school brand properties,” says Vincent Pronk, Attraction Manager at Peppa Pig World of Play, pointing out that the popular television series is broadcasted in 180 territories in 40 languages. “Peppa Pig World of Play, Indoor Play Centre Leidschendam is Merlin’s first place in Europe where little piggies can step into Peppa Pig’s world,” says Pronk. “It’s guaranteed to be a truly memorable experience for families and something to really look forward to visiting.”
