Subway, the world’s largest restaurant brand, announced a new master franchise agreement in the UAE with development partner Kamal Osman Jamjoom Group.
The agreement marks the start of a new chapter for Subway in the UAE as it seeks to expand its footprint and remain competitive amongst other quick-service restaurants in the market.
The agreement with KOJ will enable significant growth in the UAE in the coming years including accelerated deployment of restaurant remodels – featuring a new, modern “Fresh Forward” design – as well as improved, consistent guest experiences, both on- and off-premise.
“As Subway continues to expand internationally, we are focused on attracting well-established, largescale operators in regions where they can leverage market expertise to help our brand thrive,” says John Chidsey, Chief Executive Officer of Subway. “KOJ has a proven track record in leading high-profile expansion plans for major brands, and we look forward to working with the KOJ team to improve our brand offering and grow our footprint further in the UAE.”
Established in 1987, KOJ is a major franchise industry player in the Middle East with 675 stores across seven countries, making it one of the largest franchise networks in the region. They are a valued partner to some of the world’s most iconic brands, such as The Body Shop, LEGO, and Early Learning Center.
