The children’s fashion and lifestyle brand has celebrated the opening of its fifth Hong Kong store, which is located at Harbour City in Tsim Sha Tsui.
Besides Mr. Eric Lee, Senior Brand Manager of balabala Hong Kong, many distinguished guests attended the Grand Opening as well as ribbon cutting ceremony, including Mr Robert Tam, Director, Consumer Products, The Walt Disney Company (Hong Kong) Limited, celebrity Ms. Grace Chan and balabala VIP member Ms. Yuen, along with Ms. Sarah Song as the hostess and amongst others. This brand new shop provides a one-stop shopping experience for the customers.
With a wide range of products covering clothes, shoes, accessories, lifestyle and household products, balabala caters for children between newborn and 14 years old. Different styles like sporty look, casual/chic look are available in this one-stop retail space. This fall winter, balabala collaborates with Disney to launch Marvel and Frozen collections. The brand also teamed up with Sesame Street. Putting on the corresponding collection, children can imagine themselves as superheroes or princesses with magic.
Featuring balabala’s iconic yellow, the 1,000sq ft new store creates a bright and fresh ambience. Large digital screens are set on both sides of the shopfront to showcase balabala’s latest products and information. After walking through the yellow arch, guests enter a fun and welcoming childish world.
