One of the world leaders in prestige wines and spirits, is pleased to announce the reopening of the boutique, “Les Caves Particulières”, located in the heart of Paris-Charles de Gaulle Airport.
The bright new concept was designed by Hubert de Malherbe and the consumer is at the heart of the space, which continues to “bring a taste of French art de vivre back home” through experiences.
Bringing together emblematic Maisons from different regions of France, Moët Hennessy has been able to showcase the excellence of the group’s brands since 2014 through a unique and innovative concept: Les Caves Particulières. Designed to introduce travellers from around the world to the Moët Hennessy portfolio, the concept reveals the terroirs and craftsmanship of the group’s wines and spirits Maisons.
In a quest for excellence, Les Caves Particulières is undergoing a complete makeover this year. The new project was entrusted to iconoclastic architect, Hubert de Malherbe, a renowned expert in design and retail design. Playing with stone and wood, but also with the iconic shipping crates, one of the symbols of the group’s spirit of conquest, he was able to modernize the space with a simple and pure design, putting the consumer at the heart of the project with a large central experience table. The olfactory signature of the boutique was created by Thierry Wasser, perfumer of Maison Guerlain.
Les Caves Particulières is located in Terminal 2E of Paris-Charles de Gaulle Airport. This area is a unique place to showcase the French luxury brands. An ambassador for the French art de vivre, the space will offer immersive experiences, while showcasing exceptional products available exclusively in Paris throughout the year, in particular a Hennessy Special Edition.
