In celebration of five decades in music, Queen feature in a dedicated experiential pop-up shop at 57 Carnaby Street.
The store opened to the public this morning at 11am with an exclusive launch of a limited edition vinyl of Queen The Greatest Hits. Marked with tomorrow’s date and Carnaby Street for this special occasion, only 1,000 of these limited edition vinyls have been produced.
The Shop, ‘Queen The Greatest’ will be open until January 2022 and will feature a line-up of limited edition music releases, exciting fashion collaborations and lifestyle products with weekly new product drops and events. Each month will have a theme; Music, Art & Design and Magic, with visual installations that act as storytelling from each of Queen’s historic 5 decades.
The ‘Queen The Greatest’ store will take visitors on a journey over two floors, from 70s thrift store (Freddie and Roger had a stall in Kensington Market), 80s iconic live performances and tours, 90s record store, 00s DVD homage through to 2010s tech concepts.
The new store, created in partnership with Bravado, Universal Music Group’s merchandise and brand management company, features all of the hallmarks of the band. The store includes an exciting apparel collection including exclusive collaborations from a host of fashion brands including Champion, Wrangler and Johnny Hoxton jewellery.
