The party supplies retailer will open “Boo-Loon Land,” described as a “first-of-its-kind” immersive pop-up balloon installation, at 475 Fifth Avenue in New York City.
The three-day, Halloween-themed experience will be open from Friday 15 Octoberthrough to Sunday 17 October 17. The multi-room, walk-through experience will feature balloon installations in six Halloween-inspired rooms, including fall harvest; black & bones; iridescent glam; Halloween friends. Party City said the installations will include creations from some of most influential balloon artists around the country.
Guests will have the opportunity to trick-or-treat on-site, learn how to design a balloon garland from Party City experts, shop exclusive Boo-Loon Land product and connect live with Party City’s “celebration specialists for expert tips and tricks to plan their own ultimate Halloween bash.
“We’re admittedly Halloween obsessed at Party City and are always innovating new ways for our customers to celebrate alongside us,” said Julie Roehm, Chief Marketing & Experience Officer at Party City. “Boo-Loon land is a totally immersive way to celebrate Halloween and engage with us and we can’t wait to kick it off.”
Party City operates more than 800 company-owned and franchise stores throughout North America. In August, it announced plans to open 80 to 100 seasonal Halloween stores this year.
