The discounter said that it will start testing sales of products that cost more than $1 in select Dollar Tree stores.
It also will also add more $1-plus items at its new Combo and Dollar Tree Plus stores. Dollar Tree said its decision was based on “positive customer reaction and the success” of its Combo and Dollar Tree Plus store formats, both of which already sell some products at the higher price points of $3 and $5. Dollar Tree’s move to sell more products above $1 comes as inflation and supply chain disruption is pushing up the cost of many goods.
“For decades, our customers have enjoyed the ‘thrill-of-the-hunt’ for value at one dollar – and we remain committed to that core proposition – but many are telling us that they also want a broader product assortment when they come to shop,” said Michael Witynski, President and CEO. “We believe testing additional price points above $1 for Dollar Tree product will enable us over time to expand our assortments, introduce new products and meet more of our customers’ everyday needs. We are a ‘test-and-learn’ organisation which is what we are doing with this new initiative.”
