Uber Technologies Inc. is launching the first official holiday shop on its Uber Eats delivery platform.
In an exclusive partnership with direct-to-consumer products and services provider Proper Companies’ holiday division (which includes the Mr. Jack O’ Lanterns Pumpkin Patch and Mr. Jingles Christmas Trees DTC brands), The Holiday Shop will enable Uber Eats customers to order seasonal items online for home delivery.
Starting Friday 1 October, The Holiday Shop by Mr. Jack O’ Lanterns Pumpkin Patch will allow Uber Eats customers in Los Angeles and San Diego, California and West Palm Beach in Florida to order a variety of Halloween-themed items directly on the Uber Eats app.
Customers will be able to search for their Halloween items using seasonal emojis including a ghost and pumpkin. To order, shoppers can type the emoji into the search bar on the Uber Eats app, and The Holiday Shop will pop up in available cities.
After Halloween, the shop will transition into upcoming holidays and continue to rotate seasonally while it expands to more markets. For the upcoming winter holiday season, The Holiday Shop will feature Mr. Jingles Christmas Trees, which operates in cities nationwide with trees freshly cut and delivered from local farms.
