Up at The O2 hails a successful summer with a record-breaking August, whilst surpassing over 900,000 climbers since opening in June 2012.
Despite a challenging year for the industry, Up at The O2 set a new record for admissions in August 2021 beating its previous record-breaking August in 2019 by 6 per cent. This figure is 21 per cent up on compared to an average August and was the result of 99 per cent occupancy throughout the whole month.
Dan Hurst, Head of Attractions at Up at The O2, said: “It’s been a fantastic summer for Up at The O2 and considering the challenges and closures over the past 18 months, we’re thrilled to have set a new record for the number of climbers going over the roof.”
Enhancing the climb experience, Up at The O2 has also run a range of unique activations throughout the year which have contributed to the record visitor numbers and advance ticket sales. This included acoustic music and mocktails on the roof for the ‘Thursday Lates’ series; a run of exclusive rooftop performances from the Virgin Money Emerging Stars launched by Laura Whitmore; and finally Drag Up at The O2 with Glamazon drag queen Herr.
The attraction has also broadened its offering of ‘Climb and Dine’ packages this year, by launching a new partnership with Gordon Ramsay’s Street Burger. Other restaurants available under this offer also include All Bar One, Gaucho and Busaba Eathai.
