The brand has unveiled its first-ever pop-up store in Asia and it is situated at K11 MUSEA in Hong Kong.
The newly-opened pop-up is an integral feature of K11 MUSEA’s inaugural MUSE ROOMS, spotlighting six rooms of art & design. Linking the online and offline using tech to enhance the luxury retail experience, ‘NET-A-PORTER: a vision of style’ will be open until 30 October.
NET-A-PORTER experiments with themes, from a colour invasion of pink throughout the exhibition – a vibrant step beyond its iconic black & white – through to a dynamic pop-up complete with digital visual displays to create a truly immersive experience for the visitor.
The overall guest journey begins with a product exhibition, where guests are submerged into a completely different world – a coding centre full of pink elements, including lighting, servers and cables.
The ‘pink’ pop-up store features a curated selection, including wardrobe essentials, exclusive designs and key must-haves across fashion, jewellery, beauty, homeware and lifestyle from leading brands such as Alex Perry, Christian Louboutin, JW Anderson, Monique Lhuillier, Tom Ford, Valentino, Versace as well as Angela Caglia, Chantecaille, Dr Sebagh, L’Objet, Pat McGrath Labs, Raawii and more.
To offer an unconventional event experience, guests can place their palm over a high-tech scanning device when they check-in. Passing through the gate, the façade will change colours from white to pink – to represent youth, love and compassion.
