The home-grown boutique café and artisan bakery brand has entered into a strategic alliance with Airinz to scale the brand and expand its presence across the UAE.
The UAE-born brand, which boasts a proven business model by Abu Dhabi based Tablez Food Company has inaugurated its first franchised store with Airinz at one of Dubai’s most iconic malls – Al Ghurair Centre.
The agreement will see Tablez continue to forefront the brand building and marketing activities, product R&D and supply chain management whereas Airinz will lead the company in fulfilling the evolving needs of the market and expanding the business within the region.
“We are delighted to partner with Tablez Food Company for – Bloomsbury’s at Al Ghurair Centre. Being a mature business model, it was an easy decision to invest into a franchise for a brand I truly believe in. We felt there is an opportunity for a café concept to be positioned within the mall that is approachable, affordable, one that is constantly evolving to stay relevant with consumer needs and stands for quality and excellence,” commented Sabna Mohamed, CEO, Airinz Restaurant Company.
