The assortment of 50 products includes men’s and women’s textiles, shoes, and accessories available in all 23 Zalando markets.
Zalando, Europe’s leading online platform for fashion and lifestyle, launches its second “redeZIGN for circularity” collection from its private label ZIGN. The launch of the latest collection follows the success of the first collection, released in 2020, and has scaled from 5 to 50 items to meet customer demand for more sustainable fashion.
Each piece in the collection carries a digital product passport in the form of a QR code woven into every label which takes customers to a product site where they can learn more about the origins and post-purchase services of the item. This includes details, such as the factory where it was produced and the materials it’s made of.
Head of Circularity, Laura Coppen: “We are excited to see that our customers value additional levels of product transparency and that this can help influence purchasing decisions towards more sustainable products, alongside encouraging a behaviour shift towards wearing garments longer. With the new collection, we want to offer a wider range of products designed with circularity principles in mind and test an end-to-end solution, from design, use, reuse and eventually recycling.”
