WatchBox, a platform for collectable luxury watches, unveiled on Wednesday plans to open eight new locations around the world, including five set to open in the next six months.
Miami, New York City and Los Angeles will be the first locations to open in the first quarter of 2022. Next, WatchBox plans to open in Houston, and Dallas plus three additional international locations in Zurich, Riyadh, and Tokyo.
The new locations were described as “innovative spaces” and are expected to be “dynamic gathering places where enthusiasts can connect and share their love of luxury timepieces, view unique inventory, and build relationships that will enhance their watch collecting experience.”
Design firm Studio Mellone, credited with luxury concepts and showrooms around the world has been hired to design the first US locations. The new WatchBox destinations join existing stores in Dubai, Hong Kong, Neuchâtel, Singapore, and its US Headquarters in Philadelphia.
“At WatchBox, we are powered by our global community of watch enthusiasts, the core pillar of our business,” said Justin Reis, Global CEO of WatchBox. “Each time we open a new location, we successfully activate new communities in new markets. By being closer to our customers, we are able to deliver incredible access to product, our client advisors and our collector community, creating an arena for watch enthusiasts to gather, learn and discover.”
