The Chinese retailer MINISO has continued with its expansion plans and opened seven new stores throughout India in September.
In India, the newly opened stores are located in Kolkata, Vellore, New Delhi, Pasighat, Gandhidham, and Sikar taking the total number of stores in India to more than 150.
“We see a huge potential of the Indian market and remain committed to establishing ourselves as one of the top lifestyle brands in this dynamic country,” said Li Lin, General Manager of MINISO India.
“Our expansion has been possible due to our swift action in response to the pandemic and our approach of combining offline and online retailing that has given our partners confidence in the MINISO brand in India. Despite the price of imported products in India increasing, we have managed to avoid price fluctuation by optimising our online channels and expand our procurement and product lines. Following these changes, we look forward to continuing to surprise and delight our customers in our new stores,” he added.
In India, the company also increased its local sourcing activities to ensure stable supply chains and competitive pricing. It moved to reduce the number of products whose prices deemed to exceed MINISO’s pricing guidelines for this special period.
