Canadian athletics brand Lululemon has revealed its interactive home gym Mirror will now be present in 40 Lululemon stores throughout Canada.
The opportunity for shoppers to purchase the device in-store or online will begin next month. Back in July 2020, Lululemon acquired Mirror, firstly selling throughout the US, with a goal to launch the tech-advanced device in Canada as an omni-channel experience. The ‘mirror’ itself functions as a personalised fitness platform, utilising camera technology, a performance dashboard and live community engagement to create a digital workout experience.
“Community is at the heart of Lululemon, and bringing Mirror to Canada will enable more guests to interact with our growing collective and experience a digital sweatlife offering like never before,” stated Celeste Burgoyne, President, Americas and Global Guest Innovation at Lululemon, in a release. “We have seen rapid growth and strong engagement for Mirror since launching in the United States and look forward to deepening our roots at home in Canada.”
Mirror will offer a broad selection of newly developed live classes led by its ambassadors, as well as 24/7 on-demand workouts. Trainers will be on-hand, through the device, for instruction, feedback and motivation with special features, such as live emojis, one-on-one sessions and followings, available to further enhance the community feel.
