On Saturday October 9, the brand will open a store at Neuhauser Strasse 2, based on the latest Purpose-Led design concept.
The location occupies a sales area of 104sq m and, as a natural oasis, immerses the shopper in an adventure of nature and technology to offer an extraordinary shopping experience. The use of natural elements throughout the store are intended to act as a subtle reminder of Timberland’s commitment to plant 50 million tress and to manufacture their entire range in a climate-neutral manner by 2030.
Furthermore, the integration of a revolutionary, completely sustainable LED technology used for the monitors and the lighting compliments the ever-growing demand for digital aspects in offline shopping. Mariano Alonso, Vice President and General Manager EMEA, commented: “The future of smart retail lies in a seamless customer experience that truly connects physical and digital spaces.”
The store brings together fashion and nature and offers a complete range of footwear and apparel for both men and women including latest collection and curated collaborations.
