Landsec, part of The St David’s Partnership, owners of St David’s in Cardiff, has signed deals with two independent Welsh brands at the destination.
The Cardiff-based stationary brand Floris will open their first bricks-and-mortar store at St David’s later this month. Founded in August 2020, Floris is a home-grown success story for Cardiff and will now expand its online-only operation into a physical showroom. All of Floris’ products are created with zero waste and are sourced from UK-based independent businesses. Their debut store will occupy almost 500sq ft of prime space on Hayes Arcade, adjacent to the newly refurbished L’Occitane store.
Floris are joined by The Clothing Culture, Cardiff’s first dedicated streetwear retailer. The 5,500sq ft concept store on the Upper Grand Arcade includes a range of experiential features alongside its impressive selection of menswear. In another first for the centre, The Clothing Culture has teamed up with The Vault Streetwear to launch an in-store ‘resell’ department. Here, guests can shop the most in-demand releases from cult brands including Yeezy, Supreme, and Jordan.
Commenting on behalf of the St David’s partnership, Russell Loveland, Senior Portfolio Director for Landsec, said: “We’ve seen a clear desire from consumers throughout the UK towards buying more from local independent businesses, so we know Clothing Culture and Floris will make strong additions to the variety of successful Welsh brands we have on offer at the centre. Both brands have found success online and are now taking the next step into expanding their physical presence at St David’s, and it’s great that we’re able to be part of this journey with them.”
