The London-based leading crepe company is planning to expand its presence both in the UK and internationally.
The fast casual crepe café group has announced plans to open up to 50 new franchised stores over the coming 24-36 months across its CrepeAffaire and newly launched Crepe & Roll brands. According to Founder Daniel Spinath, the company is on track to open up to 10 UK franchised sites and expand its international portfolio by 10 additional units by end of 2022, with new territories under development.
The Group’s franchise expansion in the UK is a key priority. Daniel Spinath, Founder comments, “In a crowded market, we’ve built a reputation as a unique “Coffee Plus” concept with huge family appeal. The units are easy to operate and lend themselves to multi-channel exploitation, including ecommerce. On the whole, there’s plenty of scope for growth and we’ve earmarked numerous locations for prime franchise operations.”
Beyond the UK there are distinct business advantages to both CrepeAffaire and its franchise partners. While independent crepe cafes attract wide appeal among consumers world-wide, most international markets have no branded chains that focus on crepes. CrepeAffaire sees an opportunity to become the leading crepe concept to fill this gap. Furthermore, CrepeAffaie has a proven business track record as a fast casual leader, with average capex of under £200,000 and strong financial performance in its category and finally, CrepeAffaire offers a wide flexibility of formats, resulting in lower overhead and better options for site selection.
