The activewear brand has big plans for expansion on the heels of receiving one of the largest investments in recent times for a private fashion company.
Vuori received a $400M investment from SoftBank Vision Fund 2, valuing the brand at a whopping $4bn. The company plans to double down on retail expansion in the United States, with more than 100 store openings slated for the next five years.
Vuori was founded in 2015 as a direct-to-consumer fitness activewear brand, but has since expanded into wholesale partnerships with REI and Nordstrom. In addition to its e-commerce business, the company has nine physical stores, with eight in its home state of California.
Vuori also plans to use the new investment to launch its international expansion next year, launching an omnichannel business in key markets throughout Western Europe and Asia Pacific and an innovation center in Taiwan. A London store is scheduled to open next spring.
“SoftBank has a long track record of identifying market-leading companies and supporting entrepreneurs with bold visions,” said Joe Kudla, Founder and CEO of Vuori. “We are grateful to have their partnership as we move into an exciting new period of growth and evolution as a company.”
